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Expand Brands

When you need to grow your brand it’s critical to really understand your brand today, monitor its overall health and value, explore where you can take your brand tomorrow and evaluate the impact competitive brands have on yours. If you’re contemplating rebranding and repositioning, you need to know what your options are. And, finally, you need to identify your brand’s elasticity – it’s ability to stretch into new sectors or categories. We can help with studies like:

  • Brand Equity Benchmarking / Tracking
  • Brand Choice Drivers and Differentiaters
  • Brand Elasticity
  • Brand Positioning
  • Competitor Profiles