Know Your Target

At Harman Atchison, we help you understand your consumers and what drives their purchase decisions. Our deep experience across a wide range of categories allows us to ramp up quickly and efficiently as we help you decode your marketing research challenges. We know your consumers and your category because we interact with them all the time.

• Consumer Segmentation
• Category, Brand and Customer Profiling
• Customer Satisfaction, Loyalty, Commitment, Promoter Score
• Rejectors / Lost – Lapsed Customers / User Studies

Rest assured that our team is skilled in getting answers and not only from the consumer.  We can help you reach all stakeholders including Channel Partners, Employees, Doctors, Veterinarians, Office Managers, Franchisees and more.

• Franchisee Satisfaction, Overall and with Specific Programs, Initiatives
• Assessment of Communications
• Employee Satisfaction
• Channel Partners